Why Some Labubu Sell for 10x More Than Others

Why Some Labubu Sell for 10x More Than Others

The 6 hidden factors behind sky-high prices and collector demand.

Not all Labubu are created equal.
Some are resold for €30 — others go for €300 or more.
The difference? It's not just looks. It’s a mix of rarity, emotion, and collector psychology.

Here’s what drives the price through the roof:

1. 🎲 Limited Ratios (1/720, 1/432, etc.)

Labubu isn’t about “buying what you want.” It’s about playing the odds.
Collectors hunt for ultra-rare ratios — the ones hidden deep in blind boxes.
The lower the odds, the higher the price. Simple math — and hype.

2. 📖 Storytelling Behind the Drop

Every collection tells a story.
The figures tied to cultural moments, iconic collabs, or viral designs instantly spike in value.
If a Labubu tells a story that resonates — it becomes more than plastic. It becomes memory.

3. 📏 Format XL & Oversized Editions

Bigger Labubu = bigger flex.
The XL formats are more limited, more visual, and often released in exclusive drops.
They’re impossible to ignore on shelves — and hard to find anywhere else.

4. 🖼️ Art Toy Crossovers

When Labubu enters the art world, prices change.
Collabs with fashion houses, museums, or niche artists turn a cute toy into a statement piece.
Think beyond PopMart — think collectible art.

5. 🧠 Emotional Value & Community Relevance

Some figures just click with the community.
A pose, an outfit, a color palette — they spark nostalgia, or match a cultural moment.
These Labubu don’t need logic to justify their price — they feel right.

6. 🔒 Retired Drops & Vaulted Editions

Once a drop is done — it’s done.
No reprints. No reruns.
When a figure disappears from circulation, its scarcity becomes permanent — and the price follows.

🛑 Why You Should Care

If you’re collecting Labubu, you’re not just “buying cute.”
You’re investing in moments, rarity, and emotion.
Know the signs. Understand the signals. And you’ll never overpay — or miss out.

💎 ItsLabubu curates with purpose.
We don’t just sell what’s trending.
We stock what matters — the rare, the meaningful, the future icons.